Return to the Age of the Artisan.

Massena LAB was conceived from the desire to promote the fine art of independent watchmaking. In an age of saturated mass production, we are quickly becoming the innovative leader in creating unique, limited edition, hand designed, luxury timepieces.

  The LAB 

We pride ourselves in creating, designing and developing timepieces with world renowned independent watchmakers, who craft, assemble, test and finish our timepieces to the highest standards. The assembly and regulating of the movements are carried out entirely by hand so that every Massena LAB timepiece is the hallmark of precision and accuracy.

Massena

“William Massena is one of the few men in this industry that has seen multifaceted sides of watches – from journalism, to retail, to consulting, to auctions.” - Hodinkee

IN THE PRESS